Mar 20, 2023
min read

Experience Design at Its Finest: 5 UI/UX Examples To Learn From

Natalia Donchenko
Product Designer @ Flexum

When it comes to creating software products, the user experience is key. The way a product looks, feels, and functions has a direct impact on its success. That's where experience design comes in. But what about when we want to take it to the next level? That's where experience design at its finest comes in. In this short overview, our product designer Natalia Donchenko will show you five UI/UX design examples that exemplify the best in experience design and provide inspiration for your projects.

Experience design is the process of creating products, services, and environments that are not only functional, but also emotionally resonant and enjoyable to use. When it comes to software product development, experience design plays a critical role in creating successful products. Experience design at its finest takes this a step further. It's the highest level of excellence in experience design. It goes beyond the basics of design and aim for creating products that not only meet the functional needs of users but also create an emotional connection with them.

For instance, imagine a software that helps people track their personal finance. A well-designed experience would ensure that the users can easily input, categorize and track their income and expenses, while also providing clear and comprehensive financial reports. However, an experience design at its finest approach would go beyond that, and aim to create a sense of accomplishment and satisfaction for the users through the use of the software, by providing them with useful insights and advice that could help them make informed decisions about their personal finances.

Summing up, while experience design is an important practice that helps create functional products, experience design at its finest is an approach that prioritizes excellence and innovation in the field.

But let's be real, when it comes to design, actions speak louder than words. So why don't we dive in and take a closer look at some products that truly embody design at its finest? These five products will serve as shining examples of design done right, and it will be a worthwhile journey to discover why they stand out.


Airbnb is often cited as a great UI/UX design example due to the company's focus on user experience. Some specific reasons why Airbnb's design is effective include: effortless onboarding, intuitive map navigations, high-quality visuals, and powerful filtering feature. Last significant update Airbnb launched a new feature highlighting categories to help users discover unique homes. The company organized listings based on a traveler's preferred dates and location and also worked with an icon specialist Alana Hanada to create unique icons for all 56 new categories.


Duolingo's language learning app gamifies the learning process by using points, rewards, and challenges to keep users motivated and engaged. It also personalizes the learning experience by adapting to the user's skill level and providing customized lesson plans. Duolingo's UI/UX design effectively combines engaging and personalized learning with a user-friendly interface to create a successful language learning platform.

Pencil - Brainly's design system

Brainly's PENCIL Design System is a comprehensive design system that covers both the product and the brand for the education platform. It includes guidelines for visual design, interaction design, and content, as well as templates and resources for developers. PENCIL is unique because it is not only for the product, but also has separate sections for branding and marketing, and is open to everyone in the company to use. It is designed to create a shared language between designers, developers, and others, and focuses on the process of building the design system as well as the end result.


Pitch is a mobile and web application for creating and managing beautiful presentations. Its UI design effectively communicates the company's value proposition and guides users through the product's features. The website's clean and comprehensive layout, use of illustrations and 3D character design, and dynamic elements and animations all contribute to a sense of playfulness and professionalism. As a result, Pitch has the potential to revolutionize the way presentations are made.


The Diia project was launched in 2020 by the Ministry of Digital Transformation in Ukraine to improve communication between the government and citizens. In 2021, Ukraine became the first country to have a valid digital ID that can be used throughout the country. During times of conflict, Diia became not only served as a convenient means of communication between Ukrainians and the state, but also as a platform for Ukrainians to donate to the military, request assistance, and even play the Bayraktar game. One of the advantages of the Diia app and portal is its clean and intuitive interface, which makes it easy for users to navigate and access the services they need. The user-friendly design helps users complete tasks quickly and efficiently, leading to increased satisfaction with the app and portal.

Summing up

In short, when it comes to creating successful software, the user experience is king. And experience design is the key to unlocking that success. But when it comes to taking it to the next level, that's where experience design at its finest comes in. These five examples of UI/UX design, Airbnb, Duolingo, Brainly's PENCIL Design System, Pitch, and Diia, serve as shining examples of what happens when design is done right. From effortless navigation to personalized learning, these products truly embody the best in experience design, proving that when you prioritize your users, the sky's the limit. So next time you're working on a software project, take a cue from these design leaders and remember, design is all about making the user's experience as seamless and enjoyable as possible.


Let’s collaborate!

Fill in the form or send us an email.
By clicking “Get Started”, I accept processing my information and consent to being contacted.

Thanks, Name!

We will contact you as soon as possible. Keep an eye on your inbox.
Oops! Something went wrong while submitting the form.